Transportation
Optibus is a software platform that helps public transportation systems plan, schedule, and manage their services more efficiently. It helps transit agencies and operators improve operations and deliver better service.
Brief
Target transportation companies and fleet managers who want to improve efficiency and reduce costs. Show them how Optibus can help by highlighting its success in improving operations for other public transportation organizations.
The idea
When public transport runs smoothly, it’s easy to overlook the systems that make it possible. Optibus is the technology behind that smooth operation. It simplifies route planning, scheduling, and fleet management, helping transportation teams deliver reliable and cost-effective services. With its intuitive design, Optibus ensures that everyone, including operators, drivers, and passengers, benefits from more efficient public transport.
A/B testing and result
I proposed A/B testing both versions to see which one resonated more. Participants preferred the copy ‘What it feels like to have every bus run on time, every day’ because it was clear, direct, and impactful. Many mentioned that it instantly communicated the value and success of the solution without being overly complicated. They felt it captured the essence of reliability and efficiency in a way that was easy to understand and relate to, making the benefits of the product feel tangible and achievable.
Hire me
Feel free to reach out if you’d like to work together, ask a question, or just say hi. I’m always open to new ideas and conversations.